Why Should I Buy a Bronco?

I was jazzed up until now. I really like some of the gimmicks on the Bronco but the pricing is out of line for Canada and with it arriving in Spring 2021.... I dunno. I probably wouldn’t want to buy until 2022 because...first year problems.

Next summer will be our last without kids likley...and in 2022, I will turn 30. Plus.... I could saunter down to any of the 6000 FCA dealers within 50 miles and buy a Jeep tomorrow.

Am I missing something? What is the major upside of a Bronco other than the looks/tech?

$58K for the maxed out Bronco with a 4cyl and manual. $44K currently ($4K of rebates thrown in) for a 6 speed Pentastar Rubicon.