What people claim they want
A literal 99 Ford Ranger, but you know...get mid 30's mpg, be not terrible to be in and cost a song all while being “all truck”...somehow.
What tradesman and the bulk of the small truck market actually want.
Something with a big tray, costs little to own and run. Basically a transit connect trayback.
I’m not against small trucks or the people that want them, but I think the numbers of people who would buy them aren’t enough to justify their return...not as they were.
you can’t make a truck as physically small on the outside as a ranger and big enough on the inside to satisfy consumer and regulatory demands anymore and the only way it works is with space saving design like a unibody and transverse engine.
Go ahead and tell me I’m wrong...but im not.
UPDATE: Case in point