So you remember a story on the FP that used TLF as a source on the upcoming bronco? No? It’s this one.
Well I guess its come back to bite TFL in the ass.
I think it’s pretty petty of Ford, especially considering they aren’t the source. I guess it shows the difference between “leaks” to the press and actual leaks to the press. That being said, Ford is notoriously leaky in terms of product and it seems like its not going to help anyone to punish the people who pick up on the leaks.
At the same time I feel for TFL I sorta feel like this campaign is a little desperate. The only way it’s going to have any effect is if the person that canned them was acting without authority and/or someone higher up gets wind of it and decides their outlet is a valuable marketing tool. My guess is that no, the person doing the canning has the authority to make that call or they were directed from higher up...in which case it’s going to take a lot to get back on their good sides. They’ve already pissed off Subaru.
Frankly car manufactures need to develop a little thicker skin IMO. If a reviewer says something bad about your product, consider an engineering solution, not a marketing one. If a reviewer publishes a leak...seal the leak don’t punish the media.
What are your thoughts?