Per Unit Cost

You know, The Grenadier looks like its being engineered with a lot of top-shelf components including bespoke parts. They also seem to be taking the proper engineering development steps for a well-baked product.

I see no reason this won’t be a completely affordable tractor like the Defender was...

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But seriously, how do you buy expensive transmissions and engines from expensive manufacturers, then develop some of your own bespoke parts and then take years fine-tuning them, and then have someone else manufacture them for you and charge less than your vertically integrated competitors?

It looks like it’s going to be everything we all want it to be except affordable.