Nissan was repeatedly the company that kept people on their heels. It’s what they did best.
From the tarmac of Le Mans to the dirt of WRC and the unforgiving Dakar, they did it all.
Now, they mimic racing.
The last Pathfinder was a global, flexible and potent off roader. Sold globally.
The new one is a bloated, school runner. They won’t even bother to sell it in places like Europe or Japan.
The Kicks is a laughable effort.
They are at least trying in other parts of the world with the new Juke.
The Murano was nice at first but it aged horribly.
The sedans look decent but are boring and the interior quality is bad.
When they were new, the Z and the R took on Porsche(and Nissan made sure we knew it).
Now, they feel like they were produced alongside the Titanic.
They’re lineup is a mess. Their technology is a mess. Their dealers are a mess.
What happened?