Ford and Honda, similar in many ways

Illustration for article titled Ford and Honda, similar in many ways
Image: Ford/Honda

Different in others.

Both are relatively alone in a world where M&A and multi-brand groups are the norm.

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They both have one mainstream brand and one mediocre premium brand.

They(like everyone else) need to invest huge amounts of money in future mobility solutions.

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They like to go racing but don’t really have much money to do so.

They complete each other on markets around the world.

A merger or a Renault-Nissan type alliance only seems natural. They could get economies of scale, work out synergies and develop more competitive cars, as they would share the development costs.

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