Well, there goes my embiggening plan

Snipped from a Willys ad (below) from Life Magazine, February 1943
Snipped from a Willys ad (below) from Life Magazine, February 1943

For Oppo Embiggen Days I thought I might try to rush together a post, or perhaps three posts if I could find enough material, about my “holy trinity” of Jeep: Karl Probst, Barney Roos, and Brooks Stevens.

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As it turns out, Probst, while important, probably wasn’t the primary creator of the Bantam prototype, and now I’m questioning my purpose in life.

Source: https://wmspear.com/Bantam/jeepinvent.html

And doing justice to Roos would involve more clue about engines than I possess at the moment.

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So, here’s a Hemmings post about Roos to enjoy, although it doesn’t dive into the Go-Devil, so here’s a Hemmings post about that legendary engine.

Tangent: it’s interesting how much overlap there was between Studebaker and Willys in key talent. At least, Roos and Stevens worked for both automakers, and I’d wager they weren’t alone.

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Tangent, the second: check out this wicked-cool Willys advertisement in a 1943 Life magazine. Thanks, Google.

Illustration for article titled Well, there goes my embiggening plan
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In fact, that whole issue is worth browsing. Quite the rabbit hole.

Illustration for article titled Well, there goes my embiggening plan
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And a rather sobering ad for State Farm involving a careless driver or perhaps just old-tech brakes.

Illustration for article titled Well, there goes my embiggening plan
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I also considered extending my Jeep grille series, but the Cambrian explosion of FSJ grilles means that next post will be a doozy, so that won’t happen overnight.

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So, I’ll probably miss this edition of Embiggen Days, but if you’d like to read more about Jeeps, I have no shortage of posts that I’ll humbly submit as worthy of having been embiggened at the time.

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