The Premium Ute Market has just been broken

By the Mahindra Pik-up...

AU$39,000...which is a ten grand markup on the machine on which it is based.

Ten grand. Very roughly one third of the original price for a bullbar and other garnish. Like really shitty plastic flares.

Same engine. Same gearbox. Same warranty. And it is called the Black mHawk.

I blame Mercedes-Benz for this.