NPoCP - Cadillac XT6 Starting Price Higher Than Rival Aviator

Pricing for the 2020 Cadillac XT6 was announced today. It will be starting at $53,690 for a FWD Premium Luxury.

The 2020 Lincoln Aviator starts at $51,100 for the RWD “Standard” trim.

Many have expressed disappointment in the new XT6, saying it has a boring “insert any badge here” exterior design and an interior that doesn’t bring anything new to the table. The lack of Cadillac’s SuperCruise also didn’t help.

It will be interesting to see how sales figures of these two rivals go once they go on sale. Although I think the Caddy is priced too high from the get go, I get that GM is put in a hard situation pricing the XT6 when the platform sharing Buick Enclave is barely below it in price.

So, NPoCP?