Oppopinions solicited: upholstery care

Hello. The driver’s seat has been wearing out over the last two years. The suede is fraying at a rate exceeding the number zero.

I've been very mindful about not twisting or sliding around when I get it and out, but the wear continues to... uh, wear.

What can I do here? Do I just cut away these fraud with some fine shears, is there something I can do to add some durability, or is the Beginning of the End™?

Thank you. Fleet shot for your time.