Roving drug cheats and perennial Tour de France (Not the car race) champions were renamed by their billionaire owner to promote his new vehicle launch. earlier today in a ceremony including Valtteri Bottas. Lets look at what A 4x4 Built On Purpose looks like.
- Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped back, no-nonsense, utilitarian 4x4.After a thorough assessment and feasibility study, INEOS turned its manufacturing and engineering expertise to building such a vehicle. INEOS Automotive Limited was established and a senior team of experienced automotive experts assembled to bring the vision to reality, with a fresh perspective on 4x4 development and manufacturing.
In other words a boldly drunken statement somebody forgot to forget he’s feasibly rich enough to lose multiple fortunes on without much concern. At hardly a glance it is quite obvious this vehicle started life in the same place it will spend its life outside of, an upscale inner city establishment where it presents onlookers a savage look at stupid amounts of money and farcical image based designs.
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I’ll be counting on at least one European Oppo test driving this BRONCO competitor.