Oh, to live in a world of corporate sponsors.

Modifications alone to these 3 trucks is probably 5x what I paid for my truck. Overlanding sure can be a rich man’s game if you let it. EDIT: Holy hell, I did the math...never do the math.

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Item amount msrp total
Icon stage 7 4runner 2 6276 12552
OME heavy springs 2 per set) 4 177 708
hydraulic bump stops (2 per set) 4 700 2800
TRD wheels 12 215 2580
grabber at2 285/70/17 12 207 2484
Zeon plat. With synth 2 1500 3000
hidden winch mount 2 200 400
factor55 flatlink 2 155 310
Factor55 fairlead 2 80 160
ARB dual compressor 2 500 1000
bushwhacker fenders (4 per set) 2 400 800
2 meter cobra ham 2 200 400
CBI w/tire/fuel/table 2 1750 3500
eziawn k9 rack 2 1300 2600
eziawn tent 2 2500 5000
eziawn awnings 2 850 1700
rigid sr40 combo 2 900 1800
e2 30 combo 2 1200 2400
SPOD source 2 500 1000
Custom drawers 2 1800 3600
National Luna weekender twin 2 1800 3600
adventure trailers cook part stove 2 250 500
National Luna power pack 2 560 1120
Group 31 deep cycle 2 300 600
Battery Monitor 2 150 300
link solinoid 2 350 700
alubox 4 240 960
















Total



56574

This is to EQUIP 2 4runners, without install, without small items. That is almost exactly 10X(!) what I paid for my Land Cruiser. This is all before factoring in the msrp of the trucks ($41,710). All in, each one of these 4runners is, at minimum, $70,000. They have 2 of them. Plus the Tacoma which gets much the same treatment. They are cruising around in South America with OVER $200,000 in trucks and gear that is ONLY bolted to the trucks. Holy. Hell.

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(UPDATE) XO confirms that these trucks are 80k +- 5k.