Isn't this just...UTM but worse?

I understand that they are trying to do good here by giving residents of this area a reliable means for responders to find their homes in a place where addresses don’t do much good, and so good for the 3 words people and somehow Land Rover (i can’t quiet get why the vehicles fit in here) for the intent to do good, but how is 3 words better than a logical map projection as is currently in place with lat/long, UTM, MGRS or any other accepted projection?

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I mean we all know that putting in a password like

“$1243pasSw0rd!” is impossible to remember, and it turns out its not secure, that’s why experts are starting to suggest doing something like “TurkeyMileRum” which is both easier to remember and more secure...but in the case of being able to locate someone on a map security is hardly the issue which leaves simplicity.

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Yes, TurkeyMileRum will be easier for me to remember when I need to log into my bank to pay bills, but if I don’t log in for months or years at a time I’m not going to remember “was it MileBooze something?”. That’s why when security isn’t paramount (as in locating someone on a map that wants to be found) wouldn’t simplicity, logic and repeatability be more valuable? i.e. if you know you are in a grid of 1000 km that has number letter combo you are already in the area and you don’t have to remember much, then it’s just how far east and north and if you can identify ANY fixed point on that grid system you can make a guess at the rest and be close enough to be life saving.

Seems to me 30VUH 3002 5494 is just as easy to keep by the phone and nearly as easy to remember as fish.peace.oath only I don’t have to wonder what comes before or after “oath” on the grid and if I say or they hear “oaf” instead they don’t end up on the other side of the island where if I say 3012 they are only off within shouting/visual distance.

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Can someone explain to me why this is better? I feel like im taking crazy pills!