How not to #Overland

IG influencer post image of ‘brand’ carved into Kane Canyon. #oops.

Illustration for article titled How not to #Overland
Advertisement

Doesn’t look good for anyone, he’s already posted his sorry-not sorry. I just heard of him through Maxx last week, but there is an ongoing gong show of a thread on TW about it.

Can we just not do this?