Their initial quality can’t stop sparking sparkling. Third year in a row that Kia has been the #1 Mainstream Brand for initial quality (within this survey). They would have had three straight years as the overall highest rated brand (within this survey) if Genesis didn’t edge them out.
Of course Hyundai’s luxury brand shares no platforms with Hyundai cars but all their platforms, powertrains, and design philosophies with Kia...soooo, Not-Kia’s luxury brand is doing well (within this survey)!